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Discovering the Truth About the Net Promoter Score (Jerry Thomas)

Speaker(s): Jerry Thomas
Presentation Date: December 2016
The promises of the Net Promoter Score (NPS) have captured the attention of many senior executives for the past 15 years, and NPS has risen to almost religious stature in the minds of some senior executives.  But are the assertions and promises of NPS true?  Or is NSP simply a good story that appeals to business leaders searching for clarity in a sea of confusion. This webinar by Jerry Thomas, President and CEO of Decision Analyst, discusses how NPS is calculated, review the strengths and weaknesses of the NPS formula, and suggest some other statistical approaches that might add value to customer satisfaction tracking data. 

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