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Best Practices for B2B Product Development Market Research (Richard Treitel)

Speaker(s): Richard Treitel (Treitel Consulting)

Presentation Date: August 2018

This presentation outlines best practices for B2B product development market research and focuses on market research and its role in customer engagement; the 12 common errors in carrying out B2B market research; B2B market research practices that you can put into effect right away; B2B market research case studies; and a practical roadmap for implementation.

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