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An Exploratory Study of Business-To-Business Online Customer Reviews: External Online Professional Communities and Internal Vendor Scorecards (Steward, Narus, and Roehm 2018)

January 6, 2021

Business-to-business (B2B) buyers often rely on online reviews to make purchasing decisions. However, the impact of a positive or negative review can often vary depending on if the review is written on an internal or external channel.

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An Exploratory Study of Business-To-Business Online Customer Reviews: External Online Professional Communities and Internal Vendor Scorecards (Steward, Narus, and Roehm 2018)

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