The ISBM Pulse content library contains archived copies of previous member meeting presentations, webinars, courses, articles/reports, and a multitude of other knowledge. This material is freely available for our ISBM members.
![ceo](https://isbm.org/wp-content/uploads/2022/05/pexels-the-coach-space-2977547-scaled-e1652986902123-300x140.jpg)
Marketing Experience of CEOs and Corporate Social Performance (Janani et al. 2022)
CEOs with prior marketing experience can prove particularly effective at enhancing corporate social performance.