The ISBM Pulse content library contains archived copies of previous member meeting presentations, webinars, courses, articles/reports, and a multitude of other knowledge. This material is freely available for our ISBM members.
Boundary spanner corruption: a potential dark side of multi-level trust in marketing relationships (Forkmann et al. 2022)
Although trust in marketing relationships is imperative, it can also give rise to boundary spanner corruption that is detrimental to both parties.