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Open Negotiation: The Back-End Benefits of Salespeople’s Transparency in the Front End (Atefi et al. 2020)

October 11, 2021

In sales negotiations, building trust at the beginning of an interaction can lead to significantly higher back end revenue.

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Open Negotiation: The Back-End Benefits of Salespeople’s Transparency in the Front End (Atefi et al. 2020)

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