ISBM at the Penn State Smeal College of Business – Academic Institute supporting B2B Research. Switch to the ISBM-Corporate website.

ISBM at the Penn State Smeal College of Business – Academic Institute supporting B2B Research. Switch to

Value from technology licensing – The role of monitoring and licensing experience (Mooi and Wuyts 2021)

November 23, 2021

In B2B markets, firms entering licensing agreements should consider licensing experience as a key factor when making monitoring decisions.

The following material is restricted to registered academic and ISBM Member Company users. Please login or register to continue or learn more about becoming an ISBM member company.

Tags: value creation, governance
Category: Curated B2B Research
Topics: Corporate strategy, Interfirm relationships

Forrester Unveils Customer-Obsessed Growth Engine at its B2B Summit

July 16, 2023

How B2B Organizations Can Navigate Fierce Competition

April 16, 2023

Impact of Buying Groups on Buyer-Supplier Relationships: Group-Dyad Interactions in Business-to-Business Markets (Kumar et al. 2023)

February 19, 2023

Value from technology licensing – The role of monitoring and licensing experience (Mooi and Wuyts 2021)

Share

Related articles:

Forrester Unveils Customer-Obsessed Growth Engine at its B2B Summit

How B2B Organizations Can Navigate Fierce Competition

Impact of Buying Groups on Buyer-Supplier Relationships: Group-Dyad Interactions in Business-to-Business Markets (Kumar et al. 2023)

Archives

Share: "Value from technology licensing – The role of monitoring and licensing experience (Mooi and Wuyts 2021)" with your followers.

B2B Pulse Login

New User Registration