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Gartner Survey Reveals 86% of B2B Customers Expect Companies to Be Well-Informed About Their Personal Information During Service Interactions

June 30, 2022

Although B2B and B2C customers increasingly expect personalized service interactions, firms must balance this preference with data privacy concerns.

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Tags: digital, buyer-seller relationships
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Gartner Survey Reveals 86% of B2B Customers Expect Companies to Be Well-Informed About Their Personal Information During Service Interactions

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