ISBM at the Penn State Smeal College of Business – Academic Institute supporting B2B Research. Switch to the ISBM-Corporate website.

Switch to ISBM Corporate Members Site
Smeal College logo
ISBM mobile logo
software

The anatomy of a successful B2B SaaS marketing strategy

An effective B2B software as a service marketing strategy is comprised of purposeful actions at four key stages.

The following material is restricted to registered academic and ISBM Member Company users. Please login or register to continue or learn more about becoming an ISBM member company.

Login or register as an academic user
Login or register as
an ISBM Member Company user
Learn more about
becoming an ISBM Member Company

Share

Related articles:

Archives
ISBM mobile logo

Business Building
475 Shortlidge Rd
University Park, PA 16802

Phone: 814-863-2782
Email: isbm@psu.edu

© 2024 ISBM – Institute for the Study of Business Markets

ISBM mobile logo

484 Business Building
University Park, PA 16802
Phone: 814-863-2782
Fax: 814-863-0413
Email: ISBM@psu.edu

© 2020 ISBM – Institute for the Study of Business Markets