ISBM at the Penn State Smeal College of Business – Academic Institute supporting B2B Research. Switch to the ISBM-Corporate website.

The End of Averages for Marketing Budgets

December 10, 2023

Marketers should look deeper into several metrics to set their budgets, not just their peers' spending.

The following material is restricted to registered academic and ISBM Member Company users. Please login or register to continue or learn more about becoming an ISBM member company.

Tags: marketing, innovation, CMO, service, budget, operations, b2b, revenue, b2c, chief marketing officer, privacy, budgeting, peer, benchmark, benchmarking, communications
Category: Business Readings
Topics: sales and marketing, Analytics and market research, Corporate strategy

Playing to Win in B2B Telecom

March 10, 2025

The State of AI in B2B Marketing

February 17, 2025

GenAI and the Path to Profit in B2B Sales

January 14, 2025

The End of Averages for Marketing Budgets

Share

Related articles:

The State of AI in B2B Marketing

GenAI and the Path to Profit in B2B Sales

Archives