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The End of Averages for Marketing Budgets

December 10, 2023

Marketers should look deeper into several metrics to set their budgets, not just their peers' spending.

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Tags: marketing, innovation, CMO, service, budget, operations, b2b, revenue, b2c, chief marketing officer, privacy, budgeting, peer, benchmark, benchmarking, communications
Category: Business Readings
Topics: sales and marketing, Analytics and market research, Corporate strategy

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The End of Averages for Marketing Budgets

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