ISBM at the Penn State Smeal College of Business – Academic Institute supporting B2B Research. Switch to the ISBM-Corporate website.
As B2B advertising budgets continue to rise, marketers will have more resources than ever to target specific audiences.
Although they are less widespread than B2C platforms, B2B platforms can succeed by focusing on three key considerations.
B2B outperformers in tech and telecom industries go to market more effectively than their competitors by focusing on four key areas.
To counter payment delays brought forth by challenging economic conditions, B2B firms are increasingly focusing on accounts receivable automation.
In B2B markets, marketing and sales efforts are often misaligned, leading to losses in revenue and greater customer churn.
The most common areas B2B marketers expect investing more in include digital and website program budgets and creative services and content.
B2B marketers can optimize their short-term resource allocation in four key ways during economic downturns.
While developing keyword targets is challenging in B2B industries, several publicly-available sources can provide valuable suggestions.
The digitization of B2B selling opens unprecedented international opportunities if accompanying paid search strategies are localized.
B2B buyer preferences continue to shift in favor of suppliers who practice societally “good” business.
© 2024 ISBM – Institute for the Study of Business Markets
484 Business Building
University Park, PA 16802
Phone: 814-863-2782
Fax: 814-863-0413
Email: ISBM@psu.edu
© 2020 ISBM – Institute for the Study of Business Markets