Conferences and Member Meetings – Page 5

The Challenges Online Supply Management Tools Pose for B2B Marketers (James Narus & Michelle Steward)

This presentation reports on the results from a series of over 75 personal interviews and from over 1500 completed electronic questionnaires gathered from purchasing and supply managers in a variety of industries across the US. Based on the findings, the most commonly used tools and related analyses customer managers employ in major stages of the buying process are identified and discussed in detail.

September 19, 2017

Marketing’s Role in Building Social Selling Teams (Amy Heiss)

The digital age has made it necessary for sales team members to use social media as part of the sales

September 19, 2017

Delivering Organizational Value Through Analytics (Paul Costa)

Data-driven marketers report higher levels of customer engagement and market growth. Effective data-driven marketing is accompanied by listening and engaging with customers, in other words data-driven marketing is customer-centric marketing. The Cisco Customer Insights team will share its transformational journey as their marketing organization evolves to become more data-driven. The presentation covers how to go from the delivery of analytical models, research and insights, to success and demonstrating impact on business results – while being dependent on facilitating tight integration between organizations.

September 19, 2017

Marketing and Procurement (Amy Haney)

In this presentation, the role of strategic sourcing and category management at Abbott Labs is presented. The 5-points of purpose have a special role in Abbott Labs’ procurement strategy.

September 19, 2017

A Revolution is Coming (Erich Joachimsthaler)

At least since the industrial revolution, the basic model of a market and how companies create value has been the same. Companies buy, make, and sell stuff. Value is created at every stage of the value chain and at the end of the pipeline pops out a product or service that customers value. That fundamental basic structure is shaken up by technology. This presentation covers how a revolution is coming in how business marketers create value across industries and markets.

September 19, 2017

How You Can Thrive in Today’s Marketplace (Suj Chandrasekhar)

This presentation covers the research findings of Strategic Insights on the role of the Thriving Marketer.

September 19, 2017

Marketing as a Strategic Partner (Jeff Schmitz)

This presentation deals with about the marketing function as a strategic partner. In this presentation, the role of marketing is discussed in a environment constantly changing as a result of technological developments. Specific examples – among others, the role of brand ambassadors, social media, and thought leadership – are covered.
Jeff Schmitz is Chief Marketing Officer at Zebra.

September 19, 2017

ISBM Pulse: Conferences and Member Meetings

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The Challenges Online Supply Management Tools Pose for B2B Marketers (James Narus & Michelle Steward)

Delivering Organizational Value Through Analytics (Paul Costa)

Marketing and Procurement (Amy Haney)

How You Can Thrive in Today’s Marketplace (Suj Chandrasekhar)

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