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B2B Digital Marketing Frameworks (Venky Shankar)

Speaker(s): Venky Shankar
Presentation Date: October 2021
To succeed in the dynamic B2B digital environment, B2B marketers need to continually plan and execute state-of-the-art digital marketing strategies. This presentation will highlight useful organizing frameworks to think strategically about B2B digital marketing strategy and B2B e-commerce with examples. Presentation from the October 2021 ISBM Members Meeting.

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