Creating a Culture of Unrelenting Innovation (Gerard Tellis)
Speaker(s): Gerard Tellis
Presentation Date: February 2020
Highly innovative and dominant incumbents frequently stumble or fail in today's markets. Examples include Nokia, Blackberry, GE, GM, Sears, HP, Sony. Gerard Tellis and his colleagues have identified the culture of the organization as a major discriminator between failure vs unrelenting innovation and success. This presentation will cover the six dimensions of culture and provide a metric by which firms can gauge themselves and benchmark against rivals in the market.
The following material is restricted to ISBM member companies. Please login to continue or learn more about becoming a member.