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Eliminating Managerial Bias for High-End Products in Our Market-Driven Product Development (Abbie Griffin)

Speaker(s): Abbie Griffin

Presentation Date: March 2018

Research finds that managers making product development selection decisions biased against low-end, low-priced projects in favor of high-end, high-priced projects, even when there is no economic benefit to them. Given these biases, we suggest actions managers can take to overcome these biases.

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