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ISBM Member Case Study – Marmon’s Journey to a Strategic Marketing Framework (Beth Sulentic)

Speaker(s): Beth Sulentic

Presentation Date: October 2021

This presentation will talk about the journey Marmon Holdings is taking to become a B2B marketing company. It will focus on the structure they are creating to allow their 100+ decentralized business have the tools, trainings, and best practices to grow in their respective areas. Beth will also touch on the future vision Marmon has created and their roadmap for continuing to build out their commercial capabilities. Presentation from the October 2021 ISBM Members Meeting.

The following material is restricted to registered academic and ISBM Member Company users. Please login or register to continue or learn more about becoming an ISBM member company.

Tags: frameworks, strategic marketing framework, isbm member case study
Category: Oct 2021: The Power of Frameworks, Conferences and Member Meetings
Topics: sales and marketing, ISBM, Corporate strategy

ISBM Member Case Study – Marmon’s Journey to a Strategic Marketing Framework (Beth Sulentic)

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