ISBM at the Penn State Smeal College of Business – Academic Institute supporting B2B Research. Switch to the ISBM-Corporate website.

World Class Marketing Organization Behavior (Sundar Bharadwaj)

Speaker(s): Sundar Bharadwaj

Presentation Date: October 2021

Listen to ISBM Fellow, Sundar Bharadwaj where he talks about the behaviors of World Class B2B Marketing Organizations. Presentation from the October 2021 ISBM Members Meeting.

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