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Bad News? Send an AI. Good News? Send a Human (Garvey, Kim, and Duhachek 2022)

October 16, 2022

While garnering favorable customer reactions following offerings is critical, the role of human or AI agents as the deliverers of offering information could prove to be a deciding factor.

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Tags: AI, buyer-seller relationships
Category: Curated B2B Research
Topics: AI, digitalization, and information technology

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