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Marketing Experience of CEOs and Corporate Social Performance (Janani et al. 2022)

May 24, 2022

CEOs with prior marketing experience can prove particularly effective at enhancing corporate social performance.

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Tags: value creation, governance
Category: Curated B2B Research
Topics: Corporate strategy, Sustainability

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Marketing Experience of CEOs and Corporate Social Performance (Janani et al. 2022)

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Forrester Unveils Customer-Obsessed Growth Engine at its B2B Summit

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Impact of Buying Groups on Buyer-Supplier Relationships: Group-Dyad Interactions in Business-to-Business Markets (Kumar et al. 2023)

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