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Value from technology licensing – The role of monitoring and licensing experience (Mooi and Wuyts 2021)

November 23, 2021

In B2B markets, firms entering licensing agreements should consider licensing experience as a key factor when making monitoring decisions.

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Tags: value creation, governance
Category: Curated B2B Research
Topics: Corporate strategy, Interfirm relationships

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Value from technology licensing – The role of monitoring and licensing experience (Mooi and Wuyts 2021)

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