In this Issue (January 2017): - Building Lasting Partnerships (Sandy Jap) - Feature: Marketing In Recessions (Raji Srinivasan) - From the Membership: Big Talk: Brand 2016 Fall Member’s Meeting (Suzanne Lavin) - Reflections on the 2016 Institute for the Study of Business Markets B2B Academic Conference - Highlights from the 2016 PhD Student Camp for Research - IPSS Update: Spring Lineup (Hari Sridhar) - BMM-EMAC Conference Announcement