ISBM at the Penn State Smeal College of Business – Academic Institute supporting B2B Research. Switch to the ISBM-Corporate website.
Firms must devote resources to managing new product portfolios and make decisions to cut their losses on once-promising initiatives.
In B2B markets, firms entering licensing agreements should consider licensing experience as a key factor when making monitoring decisions.
The voice of the customer is a powerful tool for firms that are equipped to both listen to it and put its insights into action.
A recent survey of 500 senior B2B leaders revealed three key insights related to growth objectives post-pandemic.
Corporate sociopolitical activism (CSA) is defined by Bhagwat and her co-authors as a firm’s public demonstration of support for or
Several marketing trends are worth following in 2021 in the B2B domain.
Midsize B2B firms must address key challenges to be able to compete with larger organizations.
Collaborations between academics and practitioners in the B2B domain can yield critical insights for both groups.
Incremental adjustments post-pandemic may ultimately prove less prudent than transformative initiatives that can re-orient business practices.
Cost-cutting initiatives for B2B firms should focus on reorienting resources toward business practices that create customer value.
© 2024 ISBM – Institute for the Study of Business Markets
484 Business Building
University Park, PA 16802
Phone: 814-863-2782
Fax: 814-863-0413
Email: ISBM@psu.edu
© 2020 ISBM – Institute for the Study of Business Markets