Corporate strategy – Page 7

ISBM Member Case Study – Marmon’s Journey to a Strategic Marketing Framework (Beth Sulentic)

This presentation will talk about the journey Marmon Holdings is taking to become a B2B marketing company. It will focus on the structure they are creating to allow their 100+ decentralized business have the tools, trainings, and best practices to grow in their respective areas. Beth will also touch on the future vision Marmon has created and their roadmap for continuing to build out their commercial capabilities. Presentation from the October 2021 ISBM Members Meeting.

November 9, 2021

Predictions 2022: This Is A Year To Be Bold

The rapid changes in the B2B landscape brought forth by the COVID-19 pandemic will continue in 2022, with Forrester making five key predictions relevant to business leaders.

November 1, 2021

Open Negotiation: The Back-End Benefits of Salespeople’s Transparency in the Front End (Atefi et al. 2020)

In sales negotiations, building trust at the beginning of an interaction can lead to significantly higher back end revenue.

October 11, 2021

How To Crack The Code On B2B Recruiting

Organizations that are hyper-focused on their customers may also reap the benefits of more enthusiastic job recommendations from their employees.

September 24, 2021

Global B2B CMOs Chart New Paths To Growth Post-Covid

A recent survey of 500 senior B2B leaders revealed three key insights related to growth objectives post-pandemic.

September 15, 2021

Mobilizing the Temporary Organization: The Governance Roles of Selection and Pricing (Ghazimatin, Mooi, and Heide 2021)

The use of temporary organizations in B2B settings continues to be substantial, but the selection of suppliers and pricing strategies is a key challenge for firms employing diverse teams of specialists.

August 27, 2021

How B2B Firms Can Price with Confidence as Inflation Rises

With inflation on the rise, B2B companies can follow five strategies to increase prices following a period of time in which many cut prices for their customers.

August 19, 2021

Tolerating and Managing Failure: An Organizational Perspective on Customer Reacquisition Management (Vomberg, Homburg, and Gwinner 2020)

Reacquiring lost customers is, in part, facilitated by company cultures that are moderately tolerant of failure.

August 2, 2021

Customer Satisfaction and Its Impact on the Future Costs of Selling (Lim, Tuli, and Grewal 2020)

Customer satisfaction can be used as a leading indicator for future cost of selling, an important consideration for investors.

July 15, 2021

The Sharing Economy’s Next Target: Business-to-Business

The sharing economy has wide-ranging applications in the B2B domain.

July 12, 2021

ISBM Pulse: Corporate strategy

Category

Topics

All Archives by Month