ISBM at the Penn State Smeal College of Business – Academic Institute supporting B2B Research. Switch to the ISBM-Corporate website.

Switch to ISBM Corporate Members Site
Smeal College logo
ISBM mobile logo

B2B Research Webinar Series – 1. Marketing Metrics & 2. Empirical Approaches on Endogeneity

Speaker(s): Raji Srinivasan, Tushmit Hasan, Alok Saboo, and Ankit Anand
Presentation Date: October 2021
This presentation is on two B2B Handbook Chapters: Marketing Metrics (Srinivasan & Hasan) for B2B Firms and Empirical Approaches for Addressing Endogeneity in B2B Research (Saboo & Anand), on October 8, 2021.

The following material is restricted to registered academic and ISBM Member Company users. Please login or register to continue or learn more about becoming an ISBM member company.

Login or register as an academic user
Login or register as
an ISBM Member Company user
Learn more about
becoming an ISBM Member Company

Share

Related articles:

Archives
ISBM mobile logo

Business Building
475 Shortlidge Rd
University Park, PA 16802

Phone: 814-863-2782
Email: isbm@psu.edu

© 2024 ISBM – Institute for the Study of Business Markets

ISBM mobile logo

484 Business Building
University Park, PA 16802
Phone: 814-863-2782
Fax: 814-863-0413
Email: ISBM@psu.edu

© 2020 ISBM – Institute for the Study of Business Markets

Share: "B2B Research Webinar Series – 1. Marketing Metrics & 2. Empirical Approaches on Endogeneity" with your followers.

Share on facebook
Facebook
Share on twitter
Twitter
Share on linkedin
LinkedIn
Share on email
Email

B2B Pulse Login

Lost your password?

New User Registration

I am an academic user,
and I want to register for B2B Pulse
I am an ISBM corporate member
and I want to register for B2B Pulse
I am not yet an ISBM corporate
Member