ISBM at the Penn State Smeal College of Business – Academic Institute supporting B2B Research. Switch to the ISBM-Corporate website.

ISBM at the Penn State Smeal College of Business – Academic Institute supporting B2B Research. Switch to 

B2B Research Webinar Series – Fractional CMO’s – What are they and when may they be best used?

Speaker(s): Sebastian Hohenberg, Frank Germann
Presentation Date: May 2021
This presentation is from Professor Sebastian Hohenberg. Sebastian an assistant professor of marketing at the University of Texas at Austin.

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