C’mon Is There Really Such a Thing as Artificial Intelligence or Machine Learning (Gerry Katz and Kristyn Corrigan)
Speaker(s): Gerry Katz and Kristyn Corrigan (Applied Marketing Science, Inc.)
Presentation Date: April 2020
Recently, research has shown that computers can extract customer needs and insights from freely available customer-generated online content and even intentionally sought content drawn from surveys, interview transcripts, and customer feedback systems. And it can usually do it faster, cheaper, and better than human beings. This webinar demonstrates how it works, both theoretically and in practice, and will include an actual case example to show how it was used to uncover several never-before-considered, game-changing insights.
The following material is restricted to ISBM member companies. Please login to continue or learn more about becoming a member.