ISBM at the Penn State Smeal College of Business – Academic Institute supporting B2B Research. Switch to the ISBM-Corporate website.

ISBM at the Penn State Smeal College of Business – Academic Institute supporting B2B Research. Switch to

Marketing in Uncertain Times – The Interaction Field – The Revolutionary New Way to Create Shared Value for Businesses, Customers, and Society (Erich Joachimsthaler)

Speaker(s): Erich Joachimsthaler

Presentation Date: October 2020

Hear from Erich Joachimsthaler, ISBM Fellow and CEO & Founder of Vivaldi where he talks about the new interaction field business model and how brands can create smart growth for shared value and social benefit in today’s changing business environment. A replay of the Oct 15th webinar event is available.

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