ISBM at the Penn State Smeal College of Business – Academic Institute supporting B2B Research. Switch to the ISBM-Corporate website.

Reimagine B2B Marketing & Building Your Own Action Agenda (Jerry Wind)

Speaker(s): Jerry Wind

Presentation Date: September 2017

In this presentation, Jerry Wind reimagines B2B marketing by challenging the mental models of the industry and academia, and our collective values.

The following material is restricted to registered academic and ISBM Member Company users. Please login or register to continue or learn more about becoming an ISBM member company.

Tags: value creation, hiring, academic research, organizational buying, triple bottom line
Category: Conferences and Member Meetings, Sept 2017: The Thriving Marketer
Topics: Buying and procurement, HR, Interfirm relationships

B2B Brand Investments Are Increasing, But Maybe Not Where You Think

October 1, 2023

Capturing the Opportunity in B2B Services – A Pathway to Better Returns

July 23, 2023

Forrester Unveils Customer-Obsessed Growth Engine at its B2B Summit

July 16, 2023

Reimagine B2B Marketing & Building Your Own Action Agenda (Jerry Wind)

Share

Related articles:

Capturing the Opportunity in B2B Services – A Pathway to Better Returns

Forrester Unveils Customer-Obsessed Growth Engine at its B2B Summit

Archives

Share: "Reimagine B2B Marketing & Building Your Own Action Agenda (Jerry Wind)" with your followers.

B2B Pulse Login

New User Registration