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Despite Efficiencies, Mergers and Acquisitions Reduce Firm Value by Hurting Customer Satisfaction (Umashankar, Bahadir, and Bharadwaj, 2022)

July 21, 2022

Although mergers and acquisitions can create value for firms, their potentially negative impact on customer satisfaction requires attention.

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Tags: value creation, customer centricity
Category: Curated B2B Research
Topics: sales and marketing, Corporate strategy

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Despite Efficiencies, Mergers and Acquisitions Reduce Firm Value by Hurting Customer Satisfaction (Umashankar, Bahadir, and Bharadwaj, 2022)

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