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Impact of Buying Groups on Buyer-Supplier Relationships: Group-Dyad Interactions in Business-to-Business Markets (Kumar et al. 2023)

February 19, 2023

With the rise of group purchasing organizations, determining the optimal relationship between buyers and sellers has become an even greater challenge.

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Tags: buying, governance, purchasing, relationships, interactions, b2b, seller, buyer-seller, relational, performance, monitoring, solidarity, community
Category: Curated B2B Research
Topics: sales and marketing, Supply Chain, Buying and procurement, Interfirm relationships, Sales

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