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The Global State of B2B Events

July 29, 2024

Companies are investing more in B2B events, with an increased emphasis on smaller, in-person gatherings.

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Tags: technology, value, martech, budget, hybrid, spending, event, event management, integration, cost, enterprises, budgets, allocation, ESG, centralization, centralized, marketing technology
Category: Business Readings
Topics: sales and marketing, Corporate strategy

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The Global State of B2B Events

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