ISBM at the Penn State Smeal College of Business – Academic Institute supporting B2B Research. Switch to the ISBM-Corporate website.
The ISBM Pulse content library contains archived copies of previous member meeting presentations, webinars, courses, articles/reports, and a multitude of other knowledge. This material is freely available for our ISBM members.
Currently, B2B marketers are using AI primarily to gather better data and insights, increase efficiency, and achieve time savings.
2024 was touted as the year of the election – for the first time, over half the world’s population went to the polls in national elections. Immigration, along with the economy and national security, was not only at the top of candidates’ agendas, but also highly polarizing. Results were a mixed bag, but one thing is clear, the results will prove consequential for years to come. Please join Nancy Morowitz and Scott Leeb From Fragomen as they explore the immigration and mobility implications of recent elections and what Trump 2.0 means for your business.
Presentation from the January 30th ISBM JAM Session. Many B2B companies operate in increasingly VUCA environments (volatile, uncertain, complex, and ambiguous). In these markets, traditional linear planning proves insufficient as conditions can change rapidly and unpredictably. Organizations must develop dynamic capabilities to sense, characterize and respond to market shifts quickly and appropriately.
Tariffs, taxes, foreign policy…the list goes on. With the change to a new administration – one focused on making significant change at a significant pace – your pricing strategies & tactics may need to change. Some policy changes may be a threat to your profitability while others offer a potential to grow your profits.
The rise of generative artificial intelligence has changed how firms create their own content and how they monitor content that appears on search engines.
B2B firms that implement genAI into their go-to-market functions successfully augment, automate, reimagine workflows, and drive transformational change.
For both qualitative and quantitative research tasks, LLMs are a significant resource for human researchers.
The often employed Stage-Gate system can be enhanced by considering sustainability-related aspects of new product development.
Amir Hartman presents AI Adoptions, A Disconnect Between C-Suite and Reality at the Marketing Excellence Roundtable 12/18/24.
Lee Lazarus presents the Power of Business Storytelling at the Marketing Excellence Roundtable 12/18/24.
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