The ISBM Pulse content library contains archived copies of previous member meeting presentations, webinars, courses, articles/reports, and a multitude of other knowledge. This material is freely available for our ISBM members.
The Impact of Corporate Social Responsibility on Brand Sales: An Accountability Perspective (Nickerson et al. 2022)
Following socially irresponsible behaviors, firms must carefully select what type of CSR efforts to engage in.