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Beyond Rationality: How Emotion Drives B2B Advertising Success

May 27, 2024

Although B2B advertising is generally perceived as more rational than emotional, brands are seeing benefits to emphasizing emotionality.

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Tags: engagement, buyers, content, media, b2c, investment, advertisements, brand, relevance, leadership, emotion, rationality, emotionality, rational, advertisement, ads, ad, attention, persuasion, message, mass media, credibility, age, superiority
Category: Business Readings
Topics: sales and marketing, Digital Marketing, Branding, advertising, and promotion

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Beyond Rationality: How Emotion Drives B2B Advertising Success

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