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Seven Reasons There’s a B2B Buy-Sell Gap on Sustainability

December 16, 2024

Over one-third of B2B buyers are willing to change suppliers today if their sustainability needs are not met.

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Tags: buyer-seller relationships, sustainability, b2b, supplier, supplier-buyer relationships, buyer, sustainable, emissions, price premium, goals, priorty, price, switch
Category: Business Readings
Topics: sales and marketing, Buying and procurement, Corporate strategy, Interfirm relationships, Sustainability

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Seven Reasons There’s a B2B Buy-Sell Gap on Sustainability

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