ISBM at the Penn State Smeal College of Business – Academic Institute supporting B2B Research. Switch to the ISBM-Corporate website.

The Global State of B2B Events

July 29, 2024

Companies are investing more in B2B events, with an increased emphasis on smaller, in-person gatherings.

The following material is restricted to registered academic and ISBM Member Company users. Please login or register to continue or learn more about becoming an ISBM member company.

Tags: technology, value, martech, budget, hybrid, spending, event, event management, integration, cost, enterprises, budgets, allocation, ESG, centralization, centralized, marketing technology
Category: Business Readings
Topics: sales and marketing, Corporate strategy

Improving B2B Energy Propositions: Four Trends Reshaping the Industry

March 17, 2025

Playing to Win in B2B Telecom

March 10, 2025

Five Ways B2B Sales Leaders Can Win with Tech and AI

March 3, 2025

The Global State of B2B Events

Share

Related articles:

Improving B2B Energy Propositions: Four Trends Reshaping the Industry

Five Ways B2B Sales Leaders Can Win with Tech and AI

Archives