In this Issue (January 2018) - From the Membership: The Thriving Marketer (Lynn Yanyo) - From the Membership: Next Members Meeting (Lynn Yanyo) - ISBM Fellow Feature: How to Become a Platform Business (Erich Joachimsthaler) - ISBM Fellow Feature: B2B Firm’s Shift from Outside to Inside Sales Structures (Rob Palmatier) - Invitation to EMAC 2018 and B2B SIG - ISBM Phd Camp and Academic Conference 2018 - Call for Nominations: 2018 ISBM-David T. Wilson-Sheth Foundation Award for Long Term Impact in B2B Marketing