ISBM at the Penn State Smeal College of Business – Academic Institute supporting B2B Research. Switch to the ISBM-Corporate website.
The rise of eB2B retailers opens up an exciting opportunity for collaboration with CPG manufacturers.
As the demand for B2B services grows, so do the challenges for new entrants providing them.
The three key components of a customer-obsessed growth engine are creating buyer value, aligning marketing, sales, and product teams, and leveraging technology.
By 2035, more buyers will become aware of brands through influencer marketing than via traditional search engines. Many B2B firms are preparing for this shift.
Although effective customer journey management can increase firm performance, how it is achieved can be costly.
A recent survey of B2B marketers revealed that both budgets and the use of AI are expected to grow in the coming years.
Although the financial footprint of midsize B2B customers is large, making headway with them requires a revised approach.
Although horizontal referrals are common in B2B industries, managers must consider several different factors to increase their chances of receiving the best possible referral from a supplier.
B2B companies that are thriving are more likely to be on the cutting edge of five key trends.
Although growth can come from securing new contracts and partnerships, reinforcing existing customer relationships is imperative.
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