ISBM at the Penn State Smeal College of Business – Academic Institute supporting B2B Research. Switch to the ISBM-Corporate website.
Firms must devote resources to managing new product portfolios and make decisions to cut their losses on once-promising initiatives.
Building strong relationships between buyers and sellers through an online medium is a significant challenge that can be tackled in three steps.
In B2B markets, firms entering licensing agreements should consider licensing experience as a key factor when making monitoring decisions.
Listen to ISBM Fellow, Sundar Bharadwaj where he talks about the behaviors of World Class B2B Marketing Organizations. Presentation from the October 2021 ISBM Members Meeting.
If your business were to lose critical members of your team, would it be able to continue to function with as little disruption as possible? Is bringing new smart young people up to speed quickly important to business success? Is consistently delivering a quality experience to your customers a top priority? Then you can benefit from the power of business frameworks. In this session, Laura will explore the importance of business frameworks, outline the attributes of a good framework, suggest 6 key considerations when selecting a framework, and share 3 frameworks from VisionEdge Marketing customers find valuable. Presentation from the October 2021 ISBM Members Meeting.
This presentation will talk about the journey Marmon Holdings is taking to become a B2B marketing company. It will focus on the structure they are creating to allow their 100+ decentralized business have the tools, trainings, and best practices to grow in their respective areas. Beth will also touch on the future vision Marmon has created and their roadmap for continuing to build out their commercial capabilities. Presentation from the October 2021 ISBM Members Meeting.
The rapid changes in the B2B landscape brought forth by the COVID-19 pandemic will continue in 2022, with Forrester making five key predictions relevant to business leaders.
In sales negotiations, building trust at the beginning of an interaction can lead to significantly higher back end revenue.
Organizations that are hyper-focused on their customers may also reap the benefits of more enthusiastic job recommendations from their employees.
A recent survey of 500 senior B2B leaders revealed three key insights related to growth objectives post-pandemic.
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