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The use of temporary organizations in B2B settings continues to be substantial, but the selection of suppliers and pricing strategies is a key challenge for firms employing diverse teams of specialists.
With inflation on the rise, B2B companies can follow five strategies to increase prices following a period of time in which many cut prices for their customers.
Reacquiring lost customers is, in part, facilitated by company cultures that are moderately tolerant of failure.
Customer satisfaction can be used as a leading indicator for future cost of selling, an important consideration for investors.
The sharing economy has wide-ranging applications in the B2B domain.
Ambiguous contractual language between parties can lead to outcomes that benefit franchisors.
Corporate sociopolitical activism (CSA) is defined by Bhagwat and her co-authors as a firm’s public demonstration of support for or
Midsize B2B firms must address key challenges to be able to compete with larger organizations.
An omnichannel approach is the way of the future and the way of the present in B2B industries.
The COVID-19 pandemic has forced buyers and sellers to shift a significant amount of their interactions to online platforms, with
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