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The rapid changes in the B2B landscape brought forth by the COVID-19 pandemic will continue in 2022, with Forrester making five key predictions relevant to business leaders.
In sales negotiations, building trust at the beginning of an interaction can lead to significantly higher back end revenue.
Organizations that are hyper-focused on their customers may also reap the benefits of more enthusiastic job recommendations from their employees.
A recent survey of 500 senior B2B leaders revealed three key insights related to growth objectives post-pandemic.
The use of temporary organizations in B2B settings continues to be substantial, but the selection of suppliers and pricing strategies is a key challenge for firms employing diverse teams of specialists.
With inflation on the rise, B2B companies can follow five strategies to increase prices following a period of time in which many cut prices for their customers.
Reacquiring lost customers is, in part, facilitated by company cultures that are moderately tolerant of failure.
Customer satisfaction can be used as a leading indicator for future cost of selling, an important consideration for investors.
The sharing economy has wide-ranging applications in the B2B domain.
Ambiguous contractual language between parties can lead to outcomes that benefit franchisors.
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