ISBM – Page 2

The Power of Business Frameworks (Laura Patterson)

If your business were to lose critical members of your team, would it be able to continue to function with as little disruption as possible? Is bringing new smart young people up to speed quickly important to business success? Is consistently delivering a quality experience to your customers a top priority? Then you can benefit from the power of business frameworks. In this session, Laura will explore the importance of business frameworks, outline the attributes of a good framework, suggest 6 key considerations when selecting a framework, and share 3 frameworks from VisionEdge Marketing customers find valuable. Presentation from the October 2021 ISBM Members Meeting.

November 9, 2021

ISBM Member Case Study – Marmon’s Journey to a Strategic Marketing Framework (Beth Sulentic)

This presentation will talk about the journey Marmon Holdings is taking to become a B2B marketing company. It will focus on the structure they are creating to allow their 100+ decentralized business have the tools, trainings, and best practices to grow in their respective areas. Beth will also touch on the future vision Marmon has created and their roadmap for continuing to build out their commercial capabilities. Presentation from the October 2021 ISBM Members Meeting.

November 9, 2021

B2B Research Webinar Series – 1. Complexity of Trust & 2. B2B Networks

This presentation is on two B2B Handbook Chapters: The Complexity of Trust in B2B Relationships (Scheer) and Control and Coordination in B2B Networks (Wuyts & Van den Bulte) on October 22, 2021.

November 8, 2021

B2B Research Webinar Series – 1. Marketing Metrics & 2. Empirical Approaches on Endogeneity

This presentation is on two B2B Handbook Chapters: Marketing Metrics (Srinivasan & Hasan) for B2B Firms and Empirical Approaches for Addressing Endogeneity in B2B Research (Saboo & Anand), on October 8, 2021.

November 8, 2021

Marketing in Uncertain Times – The Interaction Field – The Revolutionary New Way to Create Shared Value for Businesses, Customers, and Society (Erich Joachimsthaler)

Hear from Erich Joachimsthaler, ISBM Fellow and CEO & Founder of Vivaldi where he talks about the new interaction field business model and how brands can create smart growth for shared value and social benefit in today’s changing business environment. A replay of the Oct 15th webinar event is available.

October 26, 2020

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Learning from the Future Before it Happens: Marketing as if the Future Mattered (Liam Fahey)

Watch Liam Fahey’s presentation from the September 23rd ISBM JAM Session on Better Decision Making. Liam discusses how to make decisions based on scenario planning taken from the perspective of alternate futures. Liam details how to craft fast-cycle scenarios to address marketplace uncertainty and ambiguity and then how to use them to inform marketing decision making. Special emphasis is placed on shaping and structuring data to create interesting and plausible alternative depictions of how the future might unfold (e.g. alternative industry projections), assessing the implications of alternative futures for current and anticipated decisions, as well as critiquing personal and organizational risk proclivities.

September 23, 2020

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Practical Guidelines for Making Smarter Decisions (Ralph Keeney)

Watch Ralph Keeney’s presentation from the September 23rd ISBM JAM Session on Better Decision Making. Decision making should be considered your primary management skill, because the only way you can purposefully improve your business is through the decisions you make. Everything else happens beyond your control, due to others’ decisions and happenstance. Your decisions empower you to enhance the quality of your life and to make contributions at work in businesses, organizations, and government. The timeliness and quality of your decisions directly affects others in your businesses, organization and families including resource balancing and allocation. Clearly, your decision-making skills are crucial. Ralph’s presentation describes and illustrates concepts and procedures to enhance the key skills necessary to make smart decisions and avoid the ever-present decision traps that degrade our choices.

September 23, 2020

The Emotional Component of Decision Making: How to Manage Your Brain to Make More Optimal Decisions (Steven Howard)

Watch Steven Howard’s presentation from the September 23rd ISBM JAM Session on Better Decision Making. Steven discusses how stress and anxiety affect our brain and decision making. Steven shares: How Stress and Anxiety Impact Your Decision Making; The Biggest Mistakes We Make When Facing Hard Decisions; The Role of Unconscious Bias in Decision Making; How to Respond, Not React, When Making Decisions; How to go from Mind Full to Mindful Decision Making; Simple Mindfulness Techniques You Can Use at Work or Home; Why You Need to Start Today to Protect the Long-Term Health of Your Brain

September 23, 2020

Marketing Excellence Roundtable – Planning for Growth in 2021 – Marketing Capabilities

Replay of the July 30 ISBM Members Marketing Excellence Roundtable meeting. This focus of this MEX is Planning for Growth in 2021 – Marketing Capabilities.

August 3, 2020

ISBM Academic Newsletter, Volume 13, Issue 2

In this Issue (June 2020):
– Feature: Relaunch of ISBM B2B Pulse (Johanna Slot)
– In Memoriam – ISBM Fellow, Don Schultz
– 2019 ISBM Doctoral Award Winners
– IPSS Update: Fall Lineup
– From the Membership (Lynn Yanyo)

June 24, 2020

ISBM Pulse: ISBM

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The Power of Business Frameworks (Laura Patterson)

ISBM Member Case Study – Marmon’s Journey to a Strategic Marketing Framework (Beth Sulentic)

B2B Research Webinar Series – 1. Marketing Metrics & 2. Empirical Approaches on Endogeneity

Marketing in Uncertain Times – The Interaction Field – The Revolutionary New Way to Create Shared Value for Businesses, Customers, and Society (Erich Joachimsthaler)

Learning from the Future Before it Happens: Marketing as if the Future Mattered (Liam Fahey)

Practical Guidelines for Making Smarter Decisions (Ralph Keeney)

The Emotional Component of Decision Making: How to Manage Your Brain to Make More Optimal Decisions (Steven Howard)

Marketing Excellence Roundtable – Planning for Growth in 2021 – Marketing Capabilities

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