ISBM – Page 3

An ISBM Reading List for These Uncertain Times

Earlier this month, during one of the town hall meetings on ‘Marketing in Uncertain Times’, ISBM’s Ralph Oliva shared he was working on a reading list for B2B marketing managers. The reading list, curated by Ralph, is split up into brand new readings, thought-provoking reads, and classics, and includes links to marketplaces. Ralph’s advice: “Many of us collecting a “stack of books” that we are going to “get around to reading”… but the time to do so is always a challenge. Perhaps, you have some additional time now, and maybe you can add some good reading to your current “stay in place” routine.”

May 1, 2020

Winning Strategies for B2B Marketers Facing Tough (Or Even Easy) Times

During turbulent times when you’re not sure what to do, it helps to remember that this won’t last forever. Step back from the anxiety with action. Gather your data and your teams and prepare to come out on the other side in a stronger position. ISBM B2B Pulse brings you timely (timeless) advice from Director Emeritus, Dr. Gary Lilien. In his article ‘Winning Strategies fro B2B Marketers Facing Tough (Or Even Easy) TImes’, Gary Lilien describes three actions that firms will likely take to come out of this crisis healthier than before.

April 2, 2020

ISBM Marketing in Uncertain Times_front_Page_01

ISBM Thoughtleadership: Marketing in Uncertain Times

In partnership with EMM Group, the corporate ISBM partner has put together the attached tutorial on how marketers should revisit their plans and rapidly assess the major shifts occurring in your marketplace. As marketers, you are well positioned to exert your value and help shape the near-term direction of your firm. The tutorial references several valuable tools assembled into a toolkit that can be sent to you upon your request. In order to receive the toolkit, respond as instructed in this tutorial.

March 25, 2020

ISBM Academic Newsletter, Volume 13, Issue 1

In this Issue (February 2020):
– Feature: The Future of the ISBM (Stefan Wuyts)
– IPSS Update: Spring Lineup
– Call for Nominations: ISBM-David T. Wilson-Sheth Foundation Award for Long Term Impact in B2B Marketing
– ISBM PhD Camp Announcement 2020
– ISBM Academic Conference Announcement and Call for Papers 2020

February 1, 2020

ISBM Academic Newsletter, Volume 12

In this Issue (July 2019):
– Feature: Using Experiments in B2B Research (Mahima Hada)
– From the Membership: The B2B Curriculum (Lynn Yanyo)
– 2018 Dissertation Support Award Competition Winners Announced
– 2019 Dissertation Support Award Competition Announcement
– IPSS Update: Fall & Spring Lineup ISBM PhD Camp and Academic Conference 2020

July 1, 2019

ISBM Academic Newsletter, Volume 11, Issue 2

In this Issue:
– ISBM’s B2B Academic Conference and PhD Camp for Research in B2B Markets
– Feature: Choosing and Managing B2B Marketing Metrics (Andrew Petersen)
– From the Membership: Next Members Meeting Customer Engagement as a Differential in B2B Growth and Profitability (Lynn Yanyo)
– IPSS Update: Fall Lineup
– 2018 Dissertation Support Award Competition Announcement

July 1, 2018

ISBM Academic Newsletter, Volume 11, Issue 1

In this Issue (January 2018)
– From the Membership: The Thriving Marketer (Lynn Yanyo)
– From the Membership: Next Members Meeting (Lynn Yanyo)
– ISBM Fellow Feature: How to Become a Platform Business (Erich Joachimsthaler)
– ISBM Fellow Feature: B2B Firm’s Shift from Outside to Inside Sales Structures (Rob Palmatier)
– Invitation to EMAC 2018 and B2B SIG
– ISBM Phd Camp and Academic Conference 2018
– Call for Nominations: 2018 ISBM-David T. Wilson-Sheth Foundation Award for Long Term Impact in B2B Marketing

January 1, 2018

ISBM Academic Newsletter, Volume 10, Issue 2

In this Issue (August 2017):
– Feature: The Thriving Marketer: Creating Relational Capital & Optimism – A Call to Academics to Engage in a Virtual Meeting (Suzanne Lavin)
– IPSS Fall Lineup (Hari Sridhar)
– IPSS 10th Anniversary (Hari Sridhar)
– 2016 Doctoral Support Competition Winners Announced
– Institute Personal Notes

August 1, 2017

ISBM Academic Newsletter, Volume 10, Issue 1

In this Issue (January 2017):
– Building Lasting Partnerships (Sandy Jap)
– Feature: Marketing In Recessions (Raji Srinivasan)
– From the Membership: Big Talk: Brand 2016 Fall Member’s Meeting (Suzanne Lavin)
– Reflections on the 2016 Institute for the Study of Business Markets B2B Academic Conference
– Highlights from the 2016 PhD Student Camp for Research
– IPSS Update: Spring Lineup (Hari Sridhar)
– BMM-EMAC Conference Announcement

January 1, 2017

ISBM Academic Newsletter, Volume 9, Issue 2

In this Issue (July 2016):
– Feature: The Chief Marketing Officer Matters! Even in B2B Firms… (Frank Germann)
– From the Membership: Big Talk: The Stakeholder Value Chain 2016 Spring Member’s Meeting (Suzanne Lavin)
– Venkatesan and Kumar win Inaugural ISBM-David T. Wilson-Sheth Foundation Award for Long Term Impact in B2B Marketing
– IPSS Update: Fall Lineup (Hari Sridhar)
– B2B PhD Camp for Research and Academic Conference…Still Time to Register
– B2B Academic Conference Session Preview

July 12, 2016

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