Social media – Page 2

What to Do About Amazon? Distribution Strategies for 3rd Party Platforms (Sandy Jap and Daren Garcia)

The explosion of web-based buying alternatives is ratcheting up channel conflict for many sales organizations. Unauthorized reseller activities can destroy brand equity, generating disaffected customers and bad online reviews, while alienating authorized channel partners. These issues aren’t new, but virtually every distribution intensive B2B sales organization will face these issues online. This presentation covers strategies for confronting unauthorized, sometimes anonymous, third parties marketing their goods in competition with trusted partners and present case study examples of successful tactics and MAP implementation across offline and online channels.

February 6, 2020

Manchester City Football Brand and Influence Campaign Aimed B2B2C (Joe Vesey) (Part 1)

Story of a B2B Technology company trying a new approach to marketing/communications elevating a message around sustainability/social value creation – awareness of water challenges and solutions that exist to bring clean water to those in need. Hear their thought process and lessons learned for picking a global partner and their platform to help tell this story, Manchester City Football Club, the second most valuable sports franchise in the world.

February 6, 2020

Manchester City Football Brand and Influence Campaign Aimed B2B2C (Joe Vesey) (Part 2)

February 6, 2020

Chief Marketer’s B2B Outlook for 2020 – Insights on Lead Generation

Chief Marketer published their B2B Outlook for 2020, focusing especially on lead generation by B2B marketers. It includes data from a survey conducted in 2019 among 167 senior marketers (CMO, VP of marketing, director of marketing, etc.) who work for B2B companies.

January 15, 2020

Marketing’s Role in Building Social Selling Teams (Amy Heiss)

The digital age has made it necessary for sales team members to use social media as part of the sales

September 19, 2017

Marketing as a Strategic Partner (Jeff Schmitz)

This presentation deals with about the marketing function as a strategic partner. In this presentation, the role of marketing is discussed in a environment constantly changing as a result of technological developments. Specific examples – among others, the role of brand ambassadors, social media, and thought leadership – are covered.
Jeff Schmitz is Chief Marketing Officer at Zebra.

September 19, 2017

ISBM Pulse: Social media

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ISBM Pulse: Social media

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Business-to-Business (B2B) e-Commerce

What to Do About Amazon? Distribution Strategies for 3rd Party Platforms (Sandy Jap and Daren Garcia)

Manchester City Football Brand and Influence Campaign Aimed B2B2C (Joe Vesey) (Part 1)

Manchester City Football Brand and Influence Campaign Aimed B2B2C (Joe Vesey) (Part 2)

Chief Marketer’s B2B Outlook for 2020 – Insights on Lead Generation

Marketing’s Role in Building Social Selling Teams (Amy Heiss)

Marketing as a Strategic Partner (Jeff Schmitz)

B2B Pulse Login

New User Registration