Marketing in Uncertain Times – a Town Hall Expert Panel Discussion (Joanne Smith, Sandy Jap, and Erich Joachimsthaler)
Speaker(s): Joanne Smith, Sandy Jap, Erich Joachimsthaler, and Ralph Cummins
Presentation Date: March 2020
ISBM's introductory episode of the Marketing in Uncertain Times series was an insightful look at the power of pricing , channels, and B2B Business Strategy during a time of crisis and disruption. ISBM partner and instructor, Ralph Cummins of EMM Group moderated this panel discussion addressing these areas of concern with candid responses of practical advice and foresight. Highlights of this Town Hall include pricing power, 'Survivalist Entrepreneurship', and the focus on existing customers.
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