This presentation is from a former ISBM Doctoral Support Competition Winner, Yael Karlinsky Shichor. Yael is currently an Assistant Professor of Marketing at Northeastern University. During this 1 hour webinar, Yael presents her research "Automating the B2B Salesperson Pricing Decisions: A Human-Machine Hybrid Approach" for about 30 minutes, followed by comments and feedback from the discussant, Olivier Rubel from the University of California Davis. The remainder of the time is spent on Q&A between the attendees and the presenter.