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The Impact of Corporate Social Responsibility on Brand Sales: An Accountability Perspective (Nickerson et al. 2022)

January 15, 2023

Following socially irresponsible behaviors, firms must carefully select what type of CSR efforts to engage in.

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Tags: sales, corporate social responsibility, CSR, sincerity, accountability
Category: Curated B2B Research
Topics: Corporate strategy, Sales, Sustainability

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The Impact of Corporate Social Responsibility on Brand Sales: An Accountability Perspective (Nickerson et al. 2022)

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