ISBM at the Penn State Smeal College of Business – Academic Institute supporting B2B Research. Switch to the ISBM-Corporate website.

How to Master the Art of Selling Sustainability

September 9, 2024

Although buyers increasingly report prioritizing sustainable products and services, they are often underwhelmed by seller offerings.

The following material is restricted to registered academic and ISBM Member Company users. Please login or register to continue or learn more about becoming an ISBM member company.

Tags: survey, buyer-seller relationships, sustainability, value proposition, value, salesforce, investment, premium, green, sustainable, willingness to pay, preferences, price premium, financial return, salesforce training
Category: Business Readings
Topics: sales and marketing, Buying and procurement, Corporate strategy, Sustainability

Winning Strategies for B2B SaaS Companies

October 7, 2024

Five Fundamental Truths: How B2B Winners Keep Growing

September 30, 2024

Brand is a Long Game: The Tangible Value of B2B Brand Investments

September 2, 2024

How to Master the Art of Selling Sustainability

Share

Related articles:

Five Fundamental Truths: How B2B Winners Keep Growing

Archives

Share: "How to Master the Art of Selling Sustainability" with your followers.

B2B Pulse Login

New User Registration