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B2B Customers Expect More Than Ever. Demand Centers Can Help.

October 5, 2021

Demand centers can provide a valuable service for B2B marketers, but their adoption often requires a redefinition of sales and marketing team roles within organizations.

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Tags: sales, b2b buying, buyer-seller relationships
Category: Business Readings
Topics: AI, digitalization, and information technology, Buying and procurement, Channels and distribution, Sales

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