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Brand is a Long Game: The Tangible Value of B2B Brand Investments

September 2, 2024

B2B brand investments can attract purchasers and lower customer churn.

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Tags: trust, buyer-seller relationships, market share, relationships, purchase, influencer, investment, preference, spending, influence, relationship, brand investment, offerings
Category: Business Readings
Topics: Branding, advertising, and promotion, Sales

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Brand is a Long Game: The Tangible Value of B2B Brand Investments

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