ISBM at the Penn State Smeal College of Business – Academic Institute supporting B2B Research. Switch to the ISBM-Corporate website.
Can you document your lead generation from social media? Beyond awareness, can you measure the financial impact from social media engagement? Brian Graves shares the examples and tangible successes from a dedicated, consistent social media program at Romeo Rim.
This presentation is from Professor Sebastian Hohenberg. Sebastian an assistant professor of marketing at the University of Texas at Austin.
This presentation is from Professor Elham Ghazimatin. Elham is a PhD graduate in marketing from the University of Melbourne, Australia and an assistant professor of marketing at the University of Stavanger (UiS).
This presentation is from Kiran Pedada, Assistant Professor of Marketing and a BAT Research Fellow at the Indian School of Business (ISB).
This presentation is from Laura Patterson, President of VisionEdge Marketing and author of Fast-Track Your Business: A Customer-Centric Approach to Accelerate Market Growth.
For many business leaders growth is the number one mandate. But growth doesn’t just occur – it takes intent and deliberate action. It requires connecting Upstream and Downstream Marketing. Join the conversation with Lynn Yanyo and Laura Patterson as they walk through the Circle of Traction framework, a practical customer-centric framework for navigating and accelerating a sustainable path to organic growth. Catch the conversation as they walk through data-informed insights, operational excellence, and performance management to accelerate growth.
This presentation is from a former ISBM Doctoral Support Competition Winner, Yael Karlinsky Shichor. Yael is currently an Assistant Professor of Marketing at Northeastern University.
During this 1 hour webinar, Yael presents her research “Automating the B2B Salesperson Pricing Decisions: A Human-Machine Hybrid Approach” for about 30 minutes, followed by comments and feedback from the discussant, Olivier Rubel from the University of California Davis. The remainder of the time is spent on Q&A between the attendees and the presenter.
This presentation is from a former ISBM Doctoral Support Competition Winner, Ljubomir Pupovac. Ljubo is currently a Lecturer from UNSW Business School. His research work is titled “Customer Concentration and Firm Performance – Insights From A Cross-Disciplinary Meta-Analysis”. During this 1 hour webinar, the presenter discusses their research for about 30 minutes. Then, a discussant spends 10-15 minutes providing feedback on the research, followed by Q&A. The session discussant is Rajkumar Venkatesan from the University of Virginia.
This presentation is from a former ISBM Doctoral Support Competition Winner, Minkyung Kim from UNC Chapel Hill. Her research work is titled “A Structural Model of a Multitasking Salesforce: Multidimensional Incentives and Job Design”. During this 1 hour webinar, the presenter discusses their research for about 30 minutes. Then, a discussant spends 10-15 minutes providing feedback on the research, followed by Q&A. The session discussant is Murali Mantrala from the University of Kansas.
Hear from Erich Joachimsthaler, ISBM Fellow and CEO & Founder of Vivaldi where he talks about the new interaction field business model and how brands can create smart growth for shared value and social benefit in today’s changing business environment. A replay of the Oct 15th webinar event is available.
In this presentation, Amy Balliett the CEO of Killer Visual Strategies and leading expert in visual communication, will shed light on the subtle visual elements that could drastically impact user experience, customer conversions, and product flow. She’ll share how to plan for future expectations while grounding your work in the unmovable constants that fuel our own psychological response to experience design and marketing.
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