ISBM Pulse: Webinars

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Agile-State-Gate (Robert Cooper)

Robert Cooper gives you a preview of his course “Agile-Stage-Gate®, the Next Generation Idea-to-Launch Process”, in which the Stage-Gate® paradigm is advanced for agile working teams. Agile is transforming new product development systems with its cross-functional teams and iterative, adaptive approach. Although originating in the software industry, this course is for product manufacturers and service providers looking to adopt agile systems. 

In this webinar, you get a preview on the following insights:
– Understand how and why leading firms are moving beyond their traditional Stage-Gate® process
– Build Agile project management into your idea-to-launch gating system
– Learn how to build experimentation and iterations into your projects – get rapid customer validation of your product
– See how to pick the best development projects for maximum productivity and focus

Overcoming Manufacturer-Distributor Barriers in Today’s Internet-Enabled Market (Rick Wilson)

Last year, our membership expressed interest in improving practices in channel distribution.  And so we partnered with Rick Wilson, visiting scholar and former professor at Kellogg School of Management, and the National Association of Wholesalers-Distributors to conduct groundbreaking research.  The goal of the research was to identify fresh perspectives and best practices so these stakeholders can strengthen their relationship and drive incremental growth.

We are proud to announce that the research is complete and the results are fascinating! One such finding is that commoditization is an internal, versus an external force, which means you have the power to end it. In this one-hour webinar, researcher Rick Wilson shares three of the more compelling findings, and provides you with some tips and tools on how you can apply the learnings in your organization.

Paper boats

What Companies Want: Today’s Marketing Leadership (David Wiser)

What kind of marketing leaders are today’s B2B businesses looking to hire? During this 30-minute live discussion, David Wiser, retained executive search consultant and Managing Principal of Wiser Partners, brings his industry insight and 22 years of marketing recruiting experience to bear as he weighs in on trends surrounding hiring and retaining of marketing executives.  David’s insights help you to sharpen your skills and remain indispensable in these ever-changing times.  

Math on blackboard

Discovering the Truth About the Net Promoter Score (Jerry Thomas)

The promises of the Net Promoter Score (NPS) have captured the attention of many senior executives for the past 15 years, and NPS has risen to almost religious stature in the minds of some senior executives.  But are the assertions and promises of NPS true?  Or is NSP simply a good story that appeals to business leaders searching for clarity in a sea of confusion. This webinar by Jerry Thomas, President and CEO of Decision Analyst, discusses how NPS is calculated, review the strengths and weaknesses of the NPS formula, and suggest some other statistical approaches that might add value to customer satisfaction tracking data. 

Building The B2B Omni-Channel Commerce Platform Of The Future (Dean Afzal and John Fisher)

Driven by their online buying experiences, savvy business to business (B2B) buyers are demanding omni-channel capabilities when making work-related purchases. But for B2B sellers, in today’s rapidly changing world, building an effective omni-channel experience for buyers is not easy. It requires integrating world-class technology and transforming legacy organization structures and process, all at the same time. Join two experts from SAP Hybris as they walk you through the digital transformation landscape – from what the new digitally enabled customers are expecting to what current B2B companies are providing.  Dean Afzal is the Global Marketing Director for B2B and John Fisher is the Global Head of Industry Marketing.  They will share insights from their co-sponsored Forrest research to their experience with a wide array of existing customers on how, and why, they transformed their organizations.